CHEEZ-IT – REAL VS FAKE

As part of the “Real vs Fake” campaign for Cheez-It, Circus Ramezani created a large-scale real-world installation on the rooftop of Bikini Berlin.

At a time where many out-of-home campaigns rely on CGI and AI-generated visuals, the idea was to do the opposite: build something real.

The installation featured an oversized Cheez-It cracker, physically placed in one of Berlin’s busiest locations, reflecting the brand’s message of being baked with 100% real cheese.Our role was to capture the activation and translate it into a cinematic case film, documenting both the installation itself and the public reaction on site.