Bialetti x Petticoat

As part of his training as a product photographer, Jonas Briegel developed a small campaign concept centered around Bialetti. This was a self-initiated spec project and not a commissioned collaboration with the brand.

The idea was to showcase the ritual of coffee preparation rather than focusing on modern coffee machines. Instead, Jonas chose the iconic Bialetti moka pot and reinterpreted it through the visual language of 1920s advertising.

Inspired by vintage coffee campaigns of that era, the project features a classic petticoat-style aesthetic, combining nostalgic styling with a contemporary photographic approach.