EBERHARD FABER

Built around the brand message “Colorful. Creative. You.”, this image film for Eberhard Faber celebrates creativity in all its forms.

The concept follows a simple but powerful idea: Eberhard Faber accompanies you from the very first scribble to fully developed artistic expression. From early childhood drawings to detailed illustrations and paintings, the film captures the entire creative journey.

At its core, the project embraces diversity—not only within the product range, but within the people using it. Different ages, backgrounds, identities, and perspectives come together to reflect a broad and inclusive understanding of creativity.

In addition to the film, Eberhard Faber introduced a new corduroy backpack and a matching waist bag. We had the opportunity to connect this launch with a trip to New York, where we created an additional photo series that visually expands the campaign and showcases the products in a real-world, urban context.

Rather than focusing on individual products alone, the project highlights the emotional connection between people and creative expression—positioning Eberhard Faber as a brand that supports individuality, self-expression, and the freedom to create.

Colorful. Creative. You.